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Task: To organize a strategic leadership conference of PepsiCo in the Moscow region. To propose a format for the implementation of the Simplify to Grow concept in order to reveal the theses of the initiative for employees, organize a working session and an evening program with a motivational focus and an award ceremony for colleagues.

Solution: Working sessions were organized during the 2 days of the conference in the format of round tables, as well as additional 4 sessions in the following areas. A gala dinner with an award ceremony was held in the best traditions of the film awards. A unique merch was produced for the participants aimed at motivating and promoting the Simplify to Grow concept.