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Task: The new collection of hair cosmetics from APM represents the standard of hairdressing, created using the most modern technologies. The main idea that we need to convey to professional stylists — guests of the event - is how classics can be interpreted in a modern way.

Solution: A unique video sequence was created for the fashion show models, consisting of paintings from different eras, which were processed and animated using computer graphics. The soundtrack of the show was composed by classical musical works in electronic processing.