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Task: To develop a creative concept for the event, which will mark the conference as an anniversary, attract the attention of industry experts to ensure attendance, create an atmosphere for networking and exchange of confidential information, organize seamless implementation to maintain the level of the project in industrial circles.

Solution: The creative concept of SAS X-World, based on the cult TV series West World, which is very popular with the target audience. Filling the program and all parts of the project with chips linking the events into a single whole - the conference and the stage - the command post of the park; speakers - androids; all staff - park employees; gala dinner - the Wild West park itself. Additionally, several platforms for diverse activities, the SAS museum, a multi-day conference with parallel content streams, and full project support by the agency team have been implemented.