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Task: to develop a creative concept that reflects the current vector of the company's development, priorities and strategies. To unite all participants in one activity. Create an idea that can be integrated into all blocks of the event, including additional departmental sessions.

Solution: The creative concept Above&Beyond. Make your move is based on the mechanics of the Jumanji franchise. All the business content of the speakers was translated into a creative performance on stage, with musical numbers and thematic data visualization. Additionally, "steps" have been created within the framework of the game for guests on parallel sessions of business lines. A fair of the company's brands in the subject has been organized.