The history of our company begins in 2007, when a small team of specialists has organized an agency that provides services in the field of marketing communications. Over the next few years, we did promotional campaigns, sponsorship integrations, exhibition stands, road shows, conferences, corporate events.
For the following 8 years we lived through crisis, collaboration with another agency and the unification of offices, we had staff growth up to 100 people, more than 2 thousand projects have been implemented for large international and Russian banks, FMCG, IT, automobile and telecom companies.
In 2015, bearing in mind the market and the economic situation, we decided to concentrate on a clear focus in the company’s sphere of activity – the organization of HR events.
In 2017, after 2 years of conscious work in the selected niche, CITYMETRIA becomes the TOP-3 agency in the quality of the service provided in the EVENTS direction, according to AdIndex, and # 1 in the segment "quality of the service provided in the HR direction" of the same rating.
We have many industrial awards and customer recognition, confirmed by many years of effective cooperation.
Having achieved success and customer recognition, in 2018 we made a breakthrough in self-awareness, realized why we love each other and why our customers love us. We have formulated the secret of the high quality of our services.
The processes ensuring the successful functioning of the company are based on the philosophy - "There is the point". This English stable expression in Russian sounds like "It makes sense."
During the pandemic, the world of events has changed a lot - the online format has rapidly gained popularity: conferences, corporate events and even holidays began to take place in virtual space. With the end of the pandemic, this format has not lost its relevance.
Our company has successfully adapted to the new conditions and now, along with the "classic" offline events, we also organize online events of various scales.
An event is an effective way to help a business to solve certain tasks or problems. But it is important to remember that any event consists of many different parts, and each of them affects how the participants perceive the product. All these parts, although different in appearance and complexity, should be thought out in such a way as to help achieve the main goal — solving the business objective of the project. Each process within the framework of the development of the concept, preparation and implementation of the event must be evaluated through the prism of whether there is a point in it that contributes to solving the task of this event.
We apply the same principle in the development of our business. We strive to implement only those processes and regulations that help to solve our main business task - to be not only professional scpecialists, but also valuable, permanent partners.
Now I want to appeal to our partners, suppliers and customers – let’s not just work effectively, let’s do it with a Meaning.
And then we all can win from this.