Goal: Offer a new format of New year celebrations, which will resolve the key HR objectives of the company – promotion of company values, employee engagement in the digitalization and digital culture, personnel motivation for the new year and presentation of awards to the best employees.

Solution: Creative concept "Megapolia" - format analog game of monopoly with the integration of brand culture. Building "cities" Megacities on 3500 sqm of space with active areas and an alternative program in the on-line platform Instagram. This format was used by all branches at the Federal level.